8th Wall’s robust WebAR solutions are apt for developers seeking advanced AR experiences without the requirement of an app. It supports cross-platform usage, SLAM Engine, and human AR capabilities. However, if the need is for no-code AR creation with an emphasis on content and design, then Blippar, UK’s tech unicorn, with its free-to-use Blippbuilder, emerges as the choice.
Key Differences Between 8th Wall and Blippar
- Coding: 8th Wall is developer-focused with knowledge of JavaScript, WebGL, HTML5 needed. Blippar’s Blippbuilder offers no-code AR creation.
- AR Deployment: 8th Wall uses WebAR accessed via browsers. Blippar presents a SaaS platform for AR creation.
- Features: 8th Wall emphasizes on WebAR experiences like Human AR and Sky Effects. Blippar focuses on content and design for AR experiences.
- Financial Aspect: 8th Wall’s commercial license can exceed 2000 USD per month. Blippar has shifted towards a profitable marketing budget model.
| Comparison | 8th Wall | Blippar |
|---|---|---|
| Founded | Palo Alto, California | United Kingdom |
| AR platform | WebAR platform | Smartphone-based AR tech |
| Key Tools/Features | WebAR SLAM system, AR Engine, Cloud Editor, hand tracking, AR Code | AR, Content creation, design studio, visual search engine, facial recognition API |
| Partnerships | Niantic Inc. | GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L’Oréal, Procter & Gamble |
| Use case examples | Retail, gaming, education | Product launches, games, platforms for Google Glass, VR |
| Company status | Acquired by Niantic in March 2022 | Bought out of administration in 2019 by an investment firm |
| Expertise Requirements | Requires understanding of web technologies like JavaScript, WebGL, HTML5 | No-code AR tool – Blippbuilder |
| AR Object Recognition | 36 attachment points across fingers, knuckles, wrist, palm | AR car recognition |
| Compatibility | Compatible with iOS, Android, computers, AR/VR headsets | Compatible with proper marketing budget |
What Is 8th Wall and Who’s It For?
8th Wall, a tech company based in Palo Alto, California, is a leader in web-based augmented reality (WebAR) development. Founded by Erik Murphy-Chutorian, an experienced computer vision expert, 8th Wall aims to revolutionize the way we interact with technology by freeing AR experiences from standalone apps. Through its developer platform, it leverages computer vision technology stack to create immersive AR experiences accessible via a browser. The dynamic WebAR experiences it powers find applications across various sectors, making it particularly appealing to brands seeking next-gen marketing strategies.
The cloud-based integrated development environment offered by 8th Wall, along with a range of innovative tools, empowers developers to streamline the process from the development of WebAR content to its distribution and discovery. While consumer-facing, its detailed technological requirements make it best suited for developers well-versed with JavaScript, WebGL, and HTML5.
Pros of 8th Wall
- First-rate AR developer platform accessible on any smartphone
- WebAR experiences demonstrate high business value with increased dwell times and purchasing boosts
- Robust tools and features including 6-DoF Tracking, Lighting and Surface Estimation, and Face Effects
Cons of 8th Wall
- Requires advanced understanding of web technologies
- Pricing can be high for commercial licenses
- Lacking compatibility with AR headsets like Apple Vision Pro Headset, relies on webAR technology only
What Is Blippar and Who’s It For?
Established in 2011, Blippar made its name as the UK’s first tech unicorn with a focus on augmented reality (AR) content creation. It extends its expertise from AR visual search engines to facial recognition APIs, making it a robust platform for businesses aiming to realize the potential of augmented reality. Past insolvency issues have not deterred this resilient company from continuing to innovate in the AR realm, with investors such as Nick Candy holding confidence in its growth potential.
Blippar prioritizes equipping its users with creation tools, hence launching the Blippbuilder, a user-friendly, no-code AR creation tool. This strategic pivot has made it an attractive choice for businesses keen on integrating AR into their operational matrix but do not necessarily possess advanced coding skills. Notable partnerships with brands like GSK, Porsche, and Procter & Gamble bolster Blippar’s reputation in the AR tech landscape.
Pros of Blippar
- Positioned as a leading AR company with a diverse product range
- No-code AR creation tool, Blippbuilder, facilitates user-friendly AR content creation
- Successful brand partnerships and investor confidence
Cons of Blippar
- Previous financial instability could deter potential users or investors
- As yet unproven shift from creating AR experiences to providing AR creation platform
- Largely reliant on investor funding for continued innovation
The Final Showdown: 8th Wall vs Blippar
In the realm of AR/VR technology, two titans stand tall: 8th Wall and Blippar. But which one reigns supreme?
WebAR Developers
With a robust set of tools, 8th Wall clearly leads in WebAR development. Its Cloud Editor, WebAR features, and cutting-edge SLAM system make AR development a breeze for seasoned developers. However, it requires expertise in web technologies like JavaScript, WebGL, HTML5. Also, its higher cost for commercial license could be a snag.
AR Content Creators
The Blippar platform, with its free-to-use Blippbuilder, a no-code AR creation tool, is the go-to choice for AR content creators. Its pivot from merely creating AR experiences to running a SaaS platform for AR creation allows for a seamless content creation experience.
AR For Business
8th Wall emerges as the decisive tool for businesses. Functionality ranging from AR Code, AR-enhanced retail capabilities to interactive gaming and education applications ensure a versatile AR experience for commercial users. However, businesses seeking strong partnerships and robust AR experience in marketing campaigns may want to turn to Blippar.
Blippar is ideal for content creators and marketers, while 8th Wall, with enhanced WebAR capabilities and business applications, caters more to developers and businesses.
