ARCore developed by Google revolutionizes augmented reality experiences, utilizing advanced APIs for motion tracking, environmental understanding, and light estimation on a multitude of Android devices. With collaborations in place and a wide ecosystem reach, ARCore sets the stage for immersive AR experiences.
For those exploring options beyond ARCore, alternatives encompass a range of technologies such as Aircada, ARKit, AR Foundation, Vuforia, Sceneform, Wikitude, Adobe Aero, 8th Wall, Zappar, Blippar, ZapWorks, Unity, and Augment.
Aircada
Fly into the exciting realm of Augmented Reality with Aircada – eminent for its no-code platform and AI-driven creative capabilities. A trusted option for businesses, AR enthusiasts, marketers, artists, and 3D designers, this revolutionary tool even caters to the sophisticated needs of OEMs and industrial equipment with guided procedures and training.
Aircada Top Features
- 3D model scanning & uploading: Grasp and master the third dimension like a pro.
- Swift AR creation: No sweat, instant cool – that’s the Aircada way.
- Device agnostic: Comfortably compatible with mobiles, tablets and lidar-equipped gadgets.
- Automatic graphic creation: Ideate. Initiate. Create. Unleash your imagination with stunning 3D graphics.
- Integrated AR content management system: Systemized, standardized, optimized – smooth operations, maximum impact.
| Aircada’s Highlights | Real-life benefits |
|---|---|
| Spatial AI technology | Delivering a high level of accuracy and realism in AR to up your visual game. |
| Encrypted communication | Prioritize security. Make every interaction, every experience secure and worry-free. |
| Collaborative abilities | Team-up. Brainstorm. Create panoramic AR wonders, together. |
Aircada Limitations
- Established in 2020: Maybe still in its early stages of scaling and hence, growth.
- Varying pricing: While there is a competitively priced free edition, enterprise plan costs rise substantially.
Aircada Pricing
The most competitive FREE edition awaits. Unlimited projects, 3D model scanning from a mobile phone or tablet, 3D model uploading, white labeling and a lot more. Next plans take off at around $20 a month soaring up to an enterprise plan around $79+ per month.
Aircada Use Cases
Augmented Learning & Training
No better way to grasp concepts and train for complex tasks than by immersion. Aircada empowers learning with AR guided interactive sessions.
The Creative Kitchen
Artists. Marketers. Designers. Unleash your AR creativity with Aircada’s simplified and intuitive platform.
Enterprise-Level Solutions
For all those complex, large-scale problems, Aircada ensures seamless AR solutions. Streamlining productivity on an industrial scale.
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ARKit
Launched by Apple in 2017 as part of iOS 11, ARKit represents a massive leap in AR technology. It’s a state-of-the-art platform for creating immersive AR experiences for iOS users, using advanced Visual Inertial Odometry technology to seamlessly track device movement.
ARKit Top Features
- ARKit 6 introduces 4K video capture for high-quality AR experiences.
- Supports HDR video and high-resolution background image capture for lifelike image quality.
- Location Anchors have been expanded to new cities around the globe, making ARKit more versatile.
- Motion Capture improvements allow AR experiences to effectively portray human movements.
- Simultaneous use of front and back cameras provides a unique means to interact using facial expressions.
- Offers Scene Geometry for labeling and detecting elements in your space such as floors and walls.
- People Occlusion adds a layer of realism with AR content appearing realistically in front and behind individuals.
| Feature | Benefit |
|---|---|
| ARKit 4 and 5 Enhancements | Enhances depth sensors to improve object tracking and detection. Provides advanced rendering with RealityKit 2. |
| Object Capture | Offers object capture capabilities, helping creators to create authentic AR experiences with 3D tracking. |
| AR Navigation | Combines GPS and Bluetooth beacon technology for indoor navigation. A handy tool for mall and airport navigation. |
ARKit Downsides
- ARKit relies on good lighting and a flat surface for its Visual Odometry to work effectively.
- It requires input from sensors like cameras, accelerometers, and gyroscopes, thus potentially consuming a significant amount of device resources.
ARKit Use Cases
Use case 1: Gaming
The majority of ARKit apps are found in the gaming industry, leveraging the high-quality video capture, object recognition, and motion capture to create engaging gameplay experiences.
Use case 2: Retail
With ARKit’s ability to incorporate digital elements into real-world environments, it has found promising application in the retail sphere, revolutionizing how customers shop.
Use case 3: Industrial Sector
ARKit is increasingly being used in the industrial sector. With its advanced object detection and indoor navigation features, ARKit brings substantial benefits to warehouse management and distribution centers.
ZapWorks
Unleash your creativity with ZapWorks, a globally used ecosystem that enables designers, developers, and marketers to craft immersive Web-based AR experiences. With its diverse suite of tools and services, it sets the stage for a unique blend of visual delight and technical flexibility.
ZapWorks Top Features
- Design Flexibility: ZapWorks offers two prime components, Zapworks Designer with simple, drag & drop, no-code feature and ZapWorks Studio that combines the comfort of a visual UI with a code editor’s resilience.
- Diversity in Tracking: For a seamless AR journey, Zapworks provides world tracking, image tracking, and a robust face tracking solution. These tools enable a diverse and multi-layered AR exploration, from product visualisation to facial animation.
- Enterprise-Scale Deployment: For B2B applications, it offers features such as branding, hosting, priority support, and enhanced security.
- ARKit & ARcore Integration: ZapWorks Studio allows the importation of high-quality 3D models, characters, and scenes from tools such as Sketchfab, thanks to its integration with ARKit and ARcore.
| Tools | Usage |
|---|---|
| ZapWorks Designer | For easy, no-code, drag & drop WebAR creation. |
| ZapWorks Studio 6 | For creating more complex, code-based, interactive AR content. |
ZapWorks Limitations
- The UX is often criticized for limiting creative freedom and industry standard formats.
- There are reports of limited features, particularly in world tracking and cylindrical tracking for WebAR.
- Some users find the tool difficult and less user-friendly.
ZapWorks Pricing
While pricing may vary based on usage (personal, business, or educational), ZapWorks aims to provide value at every level. They also offer packages for app embed. Further details can be found on their official site.
ZapWorks Use Cases
Use Case 1: Education
ZapWorks tools bring a new dynamism to classroom learning and training, allowing educators to create enhanced, interactive experiences.
Use Case 2: Short-form Mobile Content
With Zapworks Studio 6, creators targeting short-form mobile content can lower their technical barriers and ensure engaging, interactive AR content.
Use Case 3: Business and Marketing
Businesses can prototype products, drive innovation and achieve significant impacts on sales and marketing efforts using Zapworks’ various AR tools.
Unity
Known for powering both 2D and 3D game development across various platforms, Unity has been a force to reckon with since its 2005 inception. With its adaptable system compatible with numerous operating systems, developers can create diverse applications, ranging from life-like Augmented Reality experiences to stimulating 3D simulations.
Unity’s Top Features
- Supports launch of cross-platform games, including those for Android and iOS
- At the center of its power is a suite of tools and rendering technology, designed to create high-quality games
- Asset store featuring a vast collection of pre-designed textures and features
- Supports a host of coding languages, including BOO script, Javascript, and C#.
| Feature | Description |
| Community Engagement | An active developer community that fosters assistance, problem-solving, and feedback for system improvement |
| Version Flexibility | Both free and paid versions of Unity, each incorporating a multitude of sophisticated features. |
| Continuous Tech Evolution | Unit constantly improves its tech to enhance user-friendliness and immersive experiences. |
Unity’s Disadvantages
- Imposition of per-install fees, an aspect provoking widespread criticism among solo and indie developers
- Developers expressing fears over sudden pricing shifts affecting their financial sustainability
- Unannounced changes leading to eroding trust between Unity and developers
Unity Pricing
Under its new pricing model, coming into effect on January 1st, 2024, developers will be charged an install fee when their game surpasses 200,000 installations and accrues over $200,000 in revenue.
Unity Use Cases
Use Case 1 – Indie Game Development
The free version of Unity, with its rich feature set, serves as an excellent platform for indie developers looking to create sophisticated games without breaking the bank.
Use Case 2 – Mobile Game Development
Cross-platform compatibility and a solid suite of tools make Unity an ideal pick for developers aiming to create captivating mobile games.
Use Case 3 – AR/VR Game Development
Developers seeking to create cutting-edge AR/VR games can leverage Unity’s sophisticated rendering technology and adaptable system to create truly immersive experiences.
Augment
In the grand painting of technological innovation, Augment occupies a vibrant swatch, guiding a transformative approach to Augmented Reality (AR). As master in weaving real-world aesthetics with digital magic, Augment opens a gateway to a high-definition universe where the virtual meets the vital, creating a unique sensory harmony.
Augment Top Features
- Sensory Enrichment: Augment overlays digital stimuli onto real-world scenes, enhancing perception through visuals, sounds, and more.
- AR in Business: Be it initiating marketing campaigns, bolstering custom product promotions, or gleaning rich user data, Augment is adept at injecting AR into varied business applications.
- Hardware Integration: Aligning with AR’s essential requirements, Augment thrives on a robust setup englobing a processor, sensors, display, and input devices.
| Feature | Benefit |
|---|---|
| Marker-based and Marker-less AR: | Offers tailored display of information and visuals amplified by the real-world experience. |
| Industrial Training: | Augment’s AR integration amplifies employee understanding and skillset, improving procedural efficiency. |
| Cloud connected: | Augment intertwines with Industry 4.0, skilfully weaving in big data and automated robots within the AR ecosystem. |
Augment Limitations
- Hardware Dependency: Augment’s effectiveness hinges on the quality and capacity of the hardware components utilised.
- Limited VR Capabilities: Unlike VR solutions that fabricate an entirely new environment, Augment confines to enhancing the existing surroundings.
- Digital Divide: Augment’s reach might be curbed by the prevalence of AR-compatible devices amongst the user base.
Augment Pricing
Details regarding exact pricing are highly individualised and contingent on the specific requirements, necessitating direct consultation with Augment.
Augment Use Cases
Retail
Augment powers up the retail landscape by crafting interactive consumer experience, bolstering brand awareness, and driving sales growth.
Training and Education
From letting medical trainees explore 3D body systems to enhancing industrial training processes, Augment refines learning and comprehension with AR integration.
Entertainment and Gaming
Augment translates AR magic to create mesmerizing entertainment skylines, delivering an immersive gaming experience that spans real and virtual dimensions.
AR Foundation
Unity’s AR Foundation is a robust platform for creating augmented reality applications and games. It’s a cross-platform framework that is compatible with both Android and iOS, making it a flexible alternative for AR developers.
AR Foundation Top Features
- Compatibility: AR Foundation is compatible with Android and iOS. This cross-platform transition is facilitated through Google’s ARCore Extensions, ARCore XR Plugin for Android, and ARKit XR Plugin for iOS.
- Features: AR Foundation provides a plethora of options, including Cloud Anchors, Camera configuration filters, Recording, Playback, and AR session for successful motion tracking, environmental understanding, and lighting estimation.
- Enhanced AR Development: Complemented with AR Foundation components and Unity API, it allows interaction modes, user-interface panels, and AR onboarding graphics.
- Sample Demonstrations: AR Foundation samples showcase features, providing a foundation for any AR project.
| Exclusive Features | Supported Developers |
|---|---|
| Vertical planes, environment probes | Game developers with beginner-level knowledge |
| Compatibility with Unity Editor versions, AR Foundation 5.0 or later | Developers comfortable with Unity development, C# programming, 3D graphics |
| Support for advanced AR features including Plane detection, Image tracking and Raycasting Camera | Mobile application developers & AR users |
AR Foundation Limitations
- Requires Unity 2019.4.3f1 or later, limiting accessibility for those on older versions.
- Requires specific device for Android (ARCore supported) and iOS (Xcode 11.0 or later), potentially limiting the developer base.
- AR Foundation is not a standalone solution; it needs to work alongside AR Foundation in Unity’s Package Manager.
AR Foundation Use Cases
Use Case 1: Virtual Photo Gallery
With AR Foundation, artists and photographers can use AR to create a virtual photo gallery, providing an immersive and interactive art experience.
Use Case 2: Educational Image Tracking App
Educators can leverage AR Foundation to develop educational apps that rely on image tracking for interactive learning experiences.
Use Case 3: Gaming
Game developers can employ AR Foundation’s robust toolkit to design engaging AR games, facilitating a compelling gaming narrative with 3D graphics.
Vuforia
In the broad spectrum of augmented reality development, Vuforia gleams like a vivid piece in the technicolor tapestry. Brought to life by Qualcomm, it was later refined under the aegis of PTC Inc. in 2015. Over 800,000 developers have used Vuforia’s digital tools, crafting captivating narratives in 3D, seeing the invisible through its computer vision-based object recognition capabilities, and navigating discourses between the physical and digital worlds by leveraging AR Digital Twin.
Vuforia Top Features
- Encompasses both 2D and 3D target types, including markerless Image Targets and 3D Model Targets.
- Unveils a symphony of APIs in C++, Java, Objective-C++, and .NET languages for the Unity game engine, making Vuforia a versatile companion for any AR journey.
- Vuforia’s strength extends to its compatibility, enfolding iOS, Android, and UWP under its wing.
- Next-gen VuMarks, offering dynamic recognition and targeting options, energize AR campaigns with their innovation.
- Unique 6 DOF device localization, localized occlusion detection, and runtime image target selection enhance the AR experience in real time.
| Functionality | Description |
| Advanced Camera Controls | Enables developers to fine-tune the camera settings for capturing high-quality AR experiences. |
| Cloud Recognition Database | Facilitates remote target image storage, creating a perennial source for developing extensive AR environments. |
| Model Target Generator Improvements | Enhances the process of transforming real-world 3D objects into AR models, adding depth to interactive environments. |
Vuforia Downsides
- The Virtual Buttons feature is deprecated and will be removed in future versions.
- Cloud add-ons are not available for users in China.
Vuforia Pricing
Under the Basic Plan, developers have the liberty of unlimited app development and publishing without a watermark, though it is limited to specific features. The Premium Plan offers unlimited development and app publishing on a larger scope of features without a watermark. Both can be extended with Cloud and Cloud Plus add-ons for an increased Cloud Recognition limit. Overages for cloud add-ons come at a standard rate of $0.01/Cloud reco. Those with a keen eye on budget can explore the Develop option, suited for learning and non-commercial use.
Vuforia Use Cases
Use case 1: 3D product demonstrations
With Vuforia, businesses can transcend the bounds of static imagery and videos to offer consumers a three-dimensional, interactive showcase of products. By identifying and tracking objects, Vuforia lights up unique selling points and breathes life into underlying details.
Use case 2: Interactive campaigns
Vuforia brings a gust of freshness to promotional strategies. Its VuMarks and dynamic recognition capabilities empower creators to craft campaigns that engage, inform, and entertain in equal measure.
Use case 3: AR Glasses Integration
Given its compatibility with AR glasses such as HoloLens and Magic Leap, Vuforia is an optimal choice for building immersive mixed reality experiences in education, gaming, and more.
Sceneform
Assembled by the coding gurus of Google, emerges Sceneform. This 3D framework, a maestro of mobile optimization, furnishes developers with the tools necassary to choreograph extensive Augmented Reality (AR) narratives. With its cradle nestled in the arms of Java, it embarks on a journey through color and form, rendering the complexities AR constructions manageable and usable amongst varied applications.
Sceneform Top Features
- APIs: Sceneform’s APIs load and render 3D models, opening the doors for both compulsory AR (AR Required) and supplementary AR (AR Optional) applications.
- Dynamic 3D model creation: Supporting shapes including squares, cubes, and cylinders, Sceneform condenses the trials of AR session management.
- ARCore functionalities: Sceneform employs ARCore for tasks such as image tracking, which paves the path for adroit video playback management.
- Augmented Faces: Part of the Sceneform kit, this feature identifies faces, develops mesh representations, and overlays 3D models or textures on the constructed base.
| Feature | Benefit |
| Interactive AR features | Enables scaling, moving around, and rotating of 3D models, and records the AR experience for future reminiscence. |
| Light and color manipulation | Experimentation with illumination and hues enriches AR creation and customizability. |
| Procedural geometry | Assists in the creation of a lifelike 3D drawing experience. |
Sceneform Limitations
- One of its consuming shadows is its device compatibility, which may result in some unwanted glitches.
- Noteworthy restrictions loom in the field of 3D model creation, such as the inability to detect vertical surfaces or support multiple cameras concurrently.
- A final shadow to consider is that Sceneform’s active maintenance by Google has been discontinued, which could potentially impact future updates or support.
Sceneform Use Cases
Use case 1 – Mobile AR Application Developers
Sceneform is a dalliance between Java developers and augmented reality, crafting an accessible platform to build AR applications. With its features that streamline complexities, it secures Sceneform’s place as a reliable companion on their creative journey.
Use case 2 – 3D Model Creators
For the architects of three dimensions, Sceneform’s support of dynamic 3D model creation during runtime provides the easel and paintbrushes to construct augmented masterpieces.
Use case 3 – Interactive AR Creators
Sceneform’s ability to generate AR features such as object scaling and rotation offers an interactive playground for creators seeking to bring their audience deeper into their artful 3D environments.
Wikitude
Born out of a picturesque town of Salzburg in Austria, Wikitude has been enchanting the world of Augmented Reality (AR) since 2008. It emerged first in the form of the World Browser App, bestowing location-based AR experiences, and later, introduced a powerful SDK in 2012. Today, it stands tall under the aegis of Qualcomm, who acquired it in 2021, having revolutionized the realms of image recognition, tracking, 3D model rendering, and video overlay.
Wikitude Top Features
- Multi-platform compatibility with Android, iOS, and Windows OS.
- Geolocation-based AR dependent on user’s position, compass and accelerometer data.
- Image recognition technology to trigger AR within the application.
- Simultaneous Localization And Mapping (SLAM) technology introduced in 2017.
- Advanced AR features with the launch of SDK 9 for Unity experts.
- Co-exists with native AR frameworks like ARKit, ARCore, and standalone.
- Supports high-end image tracking, cylinder tracking, and object tracking.
| Feature | Description |
|---|---|
| Multiple Trackers | Combines positional tracking with object and image tracking for a myriad of AR experiences. |
| External Framework Support | Wikitude supports ARKit, ARCore directly without integrating them, giving developers more freedom & control. |
| Professional Edition | Includes several advanced AR features and provides a broad selection of frameworks to work with. |
Wikitude Limitations
- Accuracy of location-based AR can be debated due to dependency on GPS, compass, and motion sensor data.
- May not be suitable for applications requiring high precision location data.
Wikitude Use Cases
Use case 1 – AR Game Development
With its advanced AR features, multi-platform compatibility, and support for popular game engine Unity, Wikitude is an ideal tool for developers creating intricate and immersive AR games.
Use case 2 – AR Exploration Apps
Wikitude’s location-based AR technologies can be harnessed to craft apps with a high degree of synchronicity between the digital and physical world, perfect for AR-based exploration or travel apps.
Use case 3 – Marketing & Advertising
The image recognition feature, object tracking, and video overlay capabilities of Wikitude make it well-suited for brand promotions, advertising campaigns, and interactive consumer experiences.
Adobe Aero
Embark on a simplified journey of AR development with Adobe Aero, an AR creation tool fully integrated with Adobe Creative Cloud. Its intuitive design offers users a chance to create real-world AR experiences, even without coding or 3D design expertise.
Adobe Aero Top Features
- Easy integration with Adobe Photoshop, Illustrator, and other Adobe Creative Cloud applications for seamless content input.
- Enables intuitive gestures for asset placement, rotation, and scaling.
- Allows for the creation of interactive experiences using behavioural content triggers and object motion paths.
- Convenient preview mode for editing visualization and interaction testing with video or snapshot records for progress sharing/inputs.
- Powerful sharing capabilities through App Clips support, ensuring faster loading experiences.
- Allows users to interact with creations in viewer mode with editable changes publishable to original shared link/QR code.
- Ensures performance and stability improvements with regular updates. Supports iOS 16+.
| Adobe Aero Benefits | Adobe Aero Challenges |
|---|---|
| Simplifies AR development and is intuitive to use. | Available only on iOS devices; lacks some advanced AR platform features. |
| Compatibility with Adobe Creative Cloud enhances workflows. | Encountered failed-to-open projects necessitate experienced backup. |
| Offers a streamlined user experience with room for improvements. | App audio issues detected on social media uploads. |
Adobe Aero Limitations
- Exclusively available for iOS devices.
- Lacks advanced features offered by other AR platforms.
- Ongoing limitations and bugs hampering user experience.
- Apps sometimes fail to open, marking the need for backup.
Adobe Aero Use Cases
Use case 1: Artists
The gateway to creativity, Adobe Aero breaks down AR design barriers, offering artists a unique platform to express and share their work in an exciting new dimension.
Use case 2: Educators
Adobe Aero can add a new layer of interactive learning in the educational sphere, transforming traditional teaching methods and engaging learners in a more immersive way.
Use case 3: Marketers
Marketers can leverage Adobe Aero to enhance storytelling in marketing campaigns, creating augmented reality experiences that capture and engage audiences better than ever before.
8th Wall
As an award-winning platform, 8th Wall excels in leveraging computer vision technology to create engaging, web-based augmented reality experiences (WebAR) that are accessible to anyone with a smartphone.
8th Wall Top Features
- Dynamic WebAR capabilities accessible to over 5 billion smartphones worldwide. No apps required.
- Powerful tools for AR development: The 8th Wall AR Engine and Cloud Editor.
- Standard-compliant JavaScript and WebGL to ensure compatibility.
- 6-DoF Tracking, Lighting and Surface Estimation, Image Target Tracking, and more.
- Advanced SLAM (Simultaneous Location and Mapping) for accurate AR experience positioning.
| Feature | Description |
| Cloud Editor | A cloud-based development environment with integrated source control, remote debugging, and push-button publishing to a global CDN. |
| Face Effects | Allows developers to change how users look in AR with iris tracking and multi-face support. |
| Sky Effects | Ability to identify and segment the sky, turning it into a canvas for AR content. |
8th Wall Limitations
- Relatively expensive commercial license, exceeding 2000 USD per month.
- Relies solely on WebAR technology; Not compatible with Apple Vision Pro Headset.
- Requires understanding of web technologies like JavaScript, WebGL, HTML5 to create AR experiences.
8th Wall Use Cases
Retail
8th Wall’s WebAR technology facilitates virtual try-on experiences for jewelry like rings, bracelets, and watches on a user’s hands, fingers, and wrist.
Gaming
Its robust tracking features increase interactivity levels in games, enabling creators to augment entire human hands – wrist and all.
Education
The tool has immense potential to transform learning through interactive AR experiences – think exploring a cell’s structure, or stepping into a historical event.
Zappar
An established titan in the AR domain, Zappar heralds a comprehensive XR solution that spans content creation, management, and publishing. With a robust track record of over 12 years, it offers formidable AR tools that are accessible to all, including the blind and partially sighted individuals. Garnering universal acclaim, its work is synonymous with increased engagement, memorability, and brand loyalty.
Zappar Top Features
- ZapWorks: A holistic platform for creating immersive AR experiences.
- Accessible QR code: Demonstrates a commitment to inclusivity by catering to the blind and partially sighted folk.
- ZapWorks Studio: Facilitates swift and efficient creation of 3D artifacts for interactive programs.
- Features a user-friendly library of 3D artifacts with drag-and-drop capabilities for seamless AR experience creation.
- World and facial tracking: Enhances the user experience by adding new dimensions to the AR realm.
| Feature | Description |
|---|---|
| Advanced Scripting Editor | Offers a customizable platform for expert coders. |
| Automatic Features | Fosters creativity for intermediate coders while maintaining usability. |
| Uncomplicated Experience | Ensures AR content creation is straightforward and accessible for beginner coders. |
Zappar Limitations
Despite its comprehensive offerings, Zappar may pose limitations in terms of steep learning curve for novice users and potential dependence on the proprietary Zappar App for hosting AR experiences.
Zappar Pricing
Due to Zappar’s proprietary nature, specific pricing for their services is not readily available. Interested parties are encouraged to reach out for personalized quotations.
Zappar Use Cases
Use Case 1
In the realm of retail, Zappar can revolutionize the shopping experience by allowing for augmented product previews, interactive displays, and enriched customer engagement.
Use case 2
For packaging, Zappar can create interactive, informative, and engaging packaging experiences that add immense value to the product and enhance customer satisfaction.
Use case 3
In marketing, Zappar assists in creating engaging promotional content, interactive advertisements, and memorable brand experiences that drive conversions and foster brand loyalty.
Blippar
Blippar, the first tech unicorn of the UK, was founded in 2011 and has been an industry heavyweight in AR content creation and publishing since. It began with a smartphone-based AR technology for advertisers and has evolved to include platforms for Google Glass, VR, machine learning, and AI. A widely recognized innovator, Blippar aims to further enhance AR content and experiences, pushing for more complex and purposeful projects.
Blippar Top Features
- AR content creation: Every aspect of creating immersive AR experiences is covered, from design to publication.
- Visual search engine: Blippar introduced a powerful, AR-based visual search engine in 2016, a game-changer for businesses.
- Blippbuilder: A no-code AR creation tool, free-to-use, and perfect for creators of all skill levels.
| Feature | Description |
|---|---|
| Facial Recognition API | An API that allows businesses to integrate facial recognition. |
| AR Car Recognition | A technology that recognizes cars using Augmented Reality. |
| Location-based AR technology | Technology that allows location-specific augmented reality experiences. |
Blippar Limitations
- Financial instability: Blippar filed insolvency proceedings in 2018.
- While the company has a diverse feature set, mastering these features could prove challenging for newer users.
Blippar Use Cases
Use case 1: Marketing
With features like AR car recognition and location-based AR technology, Blippar presents a powerful tool for marketers. Its initial product was an AR tech for advertisers, meaning it’s well-geared towards marketing purposes.
Use case 2: AR Content Creators
With the free-to-use and no-code tool Blippbuilder, amateurs and professionals alike can easily create AR experiences. Whether you’re an indie developer or a multinational corporation, Blippar provides an easy-entry point into AR creation.
Use case 3: Businesses
With its proprietary visual search engine and AR technology, businesses have a huge opportunity to innovate their sales and marketing strategies. Blippar’s partnership with major brands like Porsche and PepsiCo illustrates its business appeal.
