Between Thinkific and Kajabi, a favourable tilt towards Thinkific is perceivable for its diverse templates, intuitive interface, varied pricing, integrated payment portal, voice-over recording and high scalability. However, Kajabi excels for businesses seeking a unified platform for marketing, selling, and delivering content.
Key Differences: Thinkific and Kajabi
- Specific Use: Thinkific is ideal for training programs, while Kajabi is geared towards content marketing.
- Flexibility: Thinkific provides drag-and-drop builder, varied templates. Kajabi offers customizable themes, landing page builder.
- Learning Engagement: Thinkific fuels interactive learning with multimedia lessons, surveys. Kajabi lacks active engagement features.
- Pricing: Thinkific’s pricing starts at $39/month, Kajabi has multiple pricing including a free plan for exploration.
| Comparison | Thinkific Plus | Kajabi |
|---|---|---|
| Use Case | Employee training, compliance training | Online courses, membership sites, training portals |
| Key Features | Blended learning, course builder, multilingual support, third-party integrations | Customizable themes, video hosting, integrated payments, email automations |
| Pricing | $39 – $499/month | Varies with different plans |
| Integrations | Google Analytics, PayPal, Shopify, Stripe, MailChimp, CovertKit | MailChimp, Infusionsoft, Google Analytics, Stripe |
| Customization | Yes (+ open API) | Yes (Themes, landing pages) |
| E-Commerce | Comprehensive tools, third-party payment integrations | Integrated payments, promotional discounts, offers coupons |
| Hosting | Cloud-based | Yes (also provides SSL certificate) |
| Drawbacks | Limited options for testimonials layouts on sales/landing pages | Lacks active student engagement and tracking/recording of training activities |
What Is Thinkific Plus and Who’s It For?
Thinkific Plus, a robust online learning platform, presents flexible learning solutions for companies pursuing swift results without legacy LMS interference. Combing intuitive tools, templates, and multimedia lessons, it’s particularly apt for teams propelling their ventures through tech-enhanced education, including employee training and compliance education.
With its custom-branded educational mobile app, the platform also supports mobile learning catering to mid-level to large enterprises. The pricing structure varies from $39-$499/month aligning with the selected plan.
Pros of Thinkific Plus
- Provides seamless course experience
- Flexible pricing options
- Highly scalable with Enterprise-level support
- Integration with myriad third-party marketing tools
- Offers multilingual support and customization via open API
Cons of Thinkific Plus
- limited options for testimonials layout on sales/landing pages
What Is Kajabi and Who’s It For?
Kajabi, a dynamic content marketing system, enables digital entrepreneurs and small businesses to market, sell, and deliver their product content seamlessly. Its appeal lies in its single centralized platform comprising customizable themes, landing page builders, integrated payments, and more.
Apart from facilitating digital product creation, it also offers integral marketing tools and CRM features. Notably, Kajabi isn’t a conventional Learning Management System, but it has considerable LMS features beneficial for online course creation and student management.
Pros of Kajabi
- Integrated marketing and CRM tools
- Customizable landing page builder and themes
- Robust data analytics for performance tracking
- Diverse pricing plans with feature variations
Cons of Kajabi
- Lacks certain LMS features for active student engagement
- Inability to track and record training activities
Thinkific or Kajabi – What’s Best?
Breaking down Thinkific versus Kajabi, it’s crucial to recognize the interests of different audience segments.
SMEs with Training Needs
Thinkific Plus suits SMEs aiming to train more workers using fewer resources. Its capacity for blended learning and seamless course experience make it a robust choice. Integrate with various marketing tools. Coupled with affordable pricing options, Thinkific wins over Kajabi for this audience.
Digital Entrepreneurs
Driven by content marketing, Kajabi emerges as a better choice for digital entrepreneurs. With its comprehensive marketing solution, e.g. custom forms, landing pages, email analytics, Kajabi provides all the functionality demanded by this audience. Its CRM feature meshes well with businesses that thrive on customer engagement.
Educators Eyeing Revenue
The revenue generation capabilities of Thinkific, with its varied pricing options, affiliate payouts, and promotional discounts, make it a more lucrative choice for educators.
A challenge exists in navigating the complexity of these platforms. Thinkific, with course templates and drag-and-drop builder, emerges as a robust tool for training, ideal for SMEs. Kajabi, excelling in content marketing and customer management, becomes a preferred choice for digital entrepreneurs.
