When comparing ViewAR and Blippar, the former is a top choice for businesses seeking optimized AR solutions and indoor navigation. However, Blippar, a pioneer in AR content creation, would appeal more to companies focused on AR-based product launches and consumer engagement.
Key Differences Between ViewAR and Blippar
- ViewAR provides enterprise AR solutions like remote assistance, product visualization and indoor navigation. Blippar focuses on AR content creation and publishing.
- ViewAR built the world’s largest indoor navigation system at the Vienna Technical Museum. Blippar, meanwhile, spearheaded the world’s first AR product launch with OnePlus Nord.
- Blippar has transitioned into a SaaS platform for AR creation, offering a free-to-use, no-code AR creation tool Blippbuilder. ViewAR, on the other hand, appeals more to experienced developers with its maximized customization flexibility.
- While Blippar has faced financial trouble and changes in ownership, ViewAR has sustained stability and growth, strengthening its partnerships with industry leaders like Matterport and Omnia.
| Comparison | ViewAR | Blippar |
|---|---|---|
| Industry Focus | AR solutions for diverse industries and domains | AR content creation and publishing |
| AR Capabilities | Remote assistance, product visualization, indoor navigation/guidance, Industry 4.0 and IoT; Location establishment through visual recognition | AR content creation, facial recognition API, location-based AR technology |
| Targeted Platforms | Multiplatform support, including web-browser | Platforms including Google Glass, VR, machine learning, AI |
| Founding Year | 2011 | 2011 |
| Revolutionary Technologies | INDOAR – an indoor navigation tech; Matterport Model API for spatial data | Introduced AR car recognition; 2016 launch of visual search engine using AR |
| Tools for Developers | Self-service portal/SDK; Simplified CSS styling; Maximised customization flexibility | Launched free-to-use Blippbuilder, a no-code AR creation tool |
| Awards/Recognition | Recognized for INDOAR | Recognized in CNBC’s global ‘Disruptor 50’ list, Business Innovator by Bloomberg, and Most Innovative AR Company by Fast Company in 2018 |
| Economic Impact | AR expenditure rose to $12 billion globally in 2020 | Shifted profitability from innovation budgets into proper marketing budgets |
What Is ViewAR and Who’s It For?
Founded in Austria in 2011, ViewAR delivers high-quality AR solutions geared towards enhancing user experiences across various applications. It chiefly deals in industrial AR solutions, offering a self-service portal/SDK for customizations and app development. The company’s products – such as INDOAR – enable indoor navigation, product visualization, and remote assistance. Industries requiring AR solutions for product visualization or wish to improve customer experiences through AR tech can gain immensely from ViewAR.
With bespoke partnerships that include Matterport and Omnia, enterprise solution seekers regarding Industry 4.0 and IoT find ViewAR valuable. Due recognition has also come via its innovative indoor navigation technology, INDOAR, diversifying its appeal to locations wanting AR-guided tours or hardware-free AR navigation system.
Pros of ViewAR
- Diverse AR solutions encompassing industrial suite, indoor navigation, and product visualization
- Customization-friendly SDK for experienced developers
- Recognized pioneering efforts in AR-guided indoor navigation
- Strategic partnerships grant enhanced capabilities and reach
Cons of ViewAR
- Requires technical expertise for maximized utilization
- Focus on AR solutions may limit applicability to specific industries
- Potential saturation in offering across established use-cases.
What Is Blippar and Who’s It For?
Established in 2011, Blippar started as the UK’s first tech unicorn specializing in AR content creation and publishing. Early offerings included smartphone-based AR technology used primarily by advertisers. Under the leadership of its CEO, Faisal Galaria, Blippar has expanded into an AR powerhouse with offerings that cover a broad spectrum of application, including AR, content creation, and AI.
Firms desiring AR-integrations for products or seeking AR tools for advertising purposes benefit from Blippar’s bouquet of offerings. Recognized globally for innovative disruptiveness, Blippar targets not only fun projects but also aims at meaningful applications through its no-code AR creation tool. With a growing ecosystem of AR content, it aligns perfectly with the future roadmap of AR-infused industries.
Pros of Blippar
- First UK tech unicorn specialized in AR tech
- Diverse AR offerings covering multiple platforms and needs
- Globally recognized for innovation in AR tech
- No-code AR creation tool increases accessibility
Cons of Blippar
- Financial instability marked by past insolvency proceedings
- Reliance on third-party funding for survival and growth
- Pivot to SaaS potentially risks loss of original innovation element
The Final Judgement: ViewAR vs. Blippar
In the clash of titans, ViewAR and Blippar, it’s not about who wins, but how well they can cater to your specific needs. Let’s demystify.
AR Developers & Tech Enthusiasts
For those working on the frontier of AR technology looking for flexibility and customization, ViewAR emerges the clear winner. Their innovative solutions, particularly INDOAR, which created the largest indoor navigation system at the Vienna Technical Museum, provide unparalleled opportunities to create immersive experiences. ViewAR’s multiplatform support, web-browser support, simplified CSS styling, and maximized customization flexibility make it an ideal choice.
Companies and Advertisers
In the arena of established firms and advertisers seeking innovative marketing solutions and high-profile partnerships, Blippar shines. Known as UK’s first tech unicorn, it has acclaimed partnerships with global brands including L’Oréal, Procter & Gamble, and Porsche. Its successful AR product launch with OnePlus Nord has reset marketing goals.
Emerging Businesses
Emerging businesses betting on digital transformation will find value in both ViewAR and Blippar. ViewAR’s partnership with Omnia can aid in seamless digital conversion, while Blippar’s no-code AR creation tool, Blippbuilder, allows novices to build significant AR experiences.
In AR technology comparison of ViewAR and Blippar; if indulging in complex AR experiences is your game, ViewAR is your go-to tool. If achieving elevated AR content creation aimed at better marketing is your goal, Blippar shines brighter. Choose wisely!
